Advertise With Us
Advantage Savings Magazine is mailed five times per year to 171,000 residents in Madison and surrounding communities. It is published by Printed Promotions, Inc. DBA Direct Mail Works., also the publishers of the Fistfull of Dollars and Homeowner’s Advantage magazines.
For advertising Information call (608) 271-5844 or email us.
East Side MailingAdvantage Magazine East has a direct mail circulation of at least 80,000 copies mailed East of the Capitol covering Madison’s entire East side plus Cottage Grove, DeForest, McFarland, Monona, Stoughton, Sun Prairie, and Windsor. |
West Side MailingAdvantage Magazine West has a direct mail circulation of at least 96,000 copies mailed West of the Camp Randall Stadium covering Madison’s entire West side plus Waunakee, Middleton, Mount Horeb, Cross Plains, Verona, Fitchburg and Oregon. |
Since Advantage has a direct mail circulation, it can reach all living units in the target area (homes, flats, apartments or condos). This is something no radio station, television station or local newspaper can achieve.
The Unique Benefits Of Advantage Magazine…
Cost Effective Distribution
- Every household in your target market is reached for as little as 1.3 cents per delivery. This includes ad development, production, proof, printing and mailing. Compare that with first class mail (44 cents) and a bulk mail rate of 15 cents per piece.
Advantage Advertisers Are Appreciated
When you advertise in Advantage, you establish your business as one that wants to serve and satisfy customers. Consumers appreciate businesses that provide incentives and reasons to try their product and services.
Consumers Want To Read Your Ad
Since 1986, Advantage has consistently delivered great offers to consumers, bringing buyers and sellers together. When your ad is in Advantage, consumers know your company wants their business.
People “Hang On To” Advantage
Advantage has inherent value to consumers. It delivers savings and an excitement about “who is in this issue” and “what are they offering?” Our surveys show 91.3% of all consumers that receive Advantage keep the magazine an average of 8-9 weeks and 85.7% of consumers respond to one or more offers.
Easy To Use
Advantage is a one stop source for coupons, saving offers and other information that is easy to use. It can be taken or stored anywhere. Whether in a coupon drawer, magazine rack, or a glove compartment, Advantage is ready for use and able to deliver your message. Advantage fits in perfectly with today’s hectic lifestyles.
Advantage Ads Stand Out & Get Noticed
Advantage’s attractive design, full color presentation, and value ensures that Advantage gets read, saved and re-read by the consumer. Multiple usage is why Advantage ads stand out, get noticed and used.
Advantage Ads Mean Your Ad Is the Primary Read
Consumers read Advantage for its advertising content. In other media ads are a secondary event relative to other content or programming. This dynamic explains why Advantage advertisements are so successful… people read them. For advertising Information call (608) 271-5844 or email us.
Distribution Schedule and Ad Deadlines:
Holiday 2011 – Week of November 28, 2011, Deadline: November 1, 2011
Winter 2012 – Week of January 30, 2012 (mails on or about January 27th), Deadline: December 28, 2011
Spring 2012 – Week of March 26, 2012 (mails on or about March 23rd), Deadline: February 24, 2012
Summer 2012 – Week of May 21, 2012 (mails on or about May 18th), Deadline: April 20, 2012
Back to School 2012 – Week of July 23, 2012 (mails on or about July 20th), Deadline: June 22, 2012
Fall 2012 – Week of September 17, 2012 (mails on or about September 14th), Deadline: August 17, 2012
Holiday 2012 – Week of November 26, 2012 (mails on or about November 28th), Deadline: November 1, 2012